Tracking usage events with Google Tag Manager and Google Analytics

Owned by Seth Petry-Johnson
Jul 07, 2022
1 min read

This document provides an example of how to track events using Google Tag Manager and Google Analytics.

Overview

The sample scenario covered by this document is:

  • Two different “campaigns” are being run, each of which contains a link into LearningBuilder from a different starting point

  • LearningBuilder will use Google Tag Manager to track engagement statistics for each campaign:

    • # of people that followed a link into LearningBuilder

    • # of people that completed the LearningBuilder registration process

    • # of people that started an application

    • # of people that completed the application successfully

Prerequisites

In order to complete this scenario you will need:

Configuration steps