Overview

The sample scenario covered by this document is:

• Two different “campaigns” are being run, each of which contains a link into LearningBuilder from a different starting point

• LearningBuilder will use Google Tag Manager to track engagement statistics for each campaign:

  • # of people that followed a link into LearningBuilder

  • # of people that completed the LearningBuilder registration process

  • # of people that started an application

  • # of people that completed the application successfully

Prerequisites

In order to complete this scenario you will need:

• A Google Analytics (GA) account with a configured data stream

• A Google Tag Manager (GTM) account connected to the GA account

• LearningBuilder is configured to include the GTM script (see Google Tag Manager)

Configuration steps