Tracking usage events with Google Tag Manager and Google Analytics

Owned by Seth Petry-Johnson

Jul 07, 2022

This document provides an example of how to track events using Google Tag Manager and Google Analytics.

1 Overview
2 Prerequisites
3 Configuration steps

Overview

The sample scenario covered by this document is:

Two different “campaigns” are being run, each of which contains a link into LearningBuilder from a different starting point
LearningBuilder will use Google Tag Manager to track engagement statistics for each campaign:
- # of people that followed a link into LearningBuilder
- # of people that completed the LearningBuilder registration process
- # of people that started an application
- # of people that completed the application successfully

Prerequisites

In order to complete this scenario you will need:

A Google Analytics (GA) account with a configured data stream
A Google Tag Manager (GTM) account connected to the GA account
LearningBuilder is configured to include the GTM script (see https://heuristicsolutions.atlassian.net/wiki/spaces/DOCS/pages/3205332993)

Configuration steps